Seamlessly connect reservation ticket logs with customer memos registered in NOCOTE.
Through our proprietary Contribution Scoring, ABC Analysis, and RFM Analysis, you can instantly identify your most valuable loyal customers.
It also provides actionable insights for newly prospective customers and dormant customer follow-ups, as well as day-of-week and hourly utilization heatmaps to accelerate your business growth.
ABC / RFM分析

Contribution Ranking & List

Sort by contribution score, booking count, total rental quantity, and recency. Automatically classifies customers into ABC ranks.

CRM・リテンション

Prospect & Dormant Follow-up

Automatically detects prospective one-time users and dormant accounts at risk of churn, providing concrete action recommendations.

ドリルダウン

Category & Item Breakdown

Displays customer count, repeat rate KPIs, and allows deep dive into top customers and daily trends by category and item.

稼働率最適化

Weekday × Hour Heatmap

Visualizes busy days and hours in a color-coded heatmap. Ideal for optimizing staff scheduling and off-peak promotional campaigns.

This feature is available on NOCOTE WEB

Log in from your PC or tablet browser to access advanced analytics on an intuitive dashboard.

Table of Contents


 

1. Contribution Ranking & ABC / RFM Analysis

Calculates customer contribution scores based on ticket usage during the specified period.
Derives comprehensive RFM scores from Recency, Frequency, and Monetary/Volume, classifying top contributors into Rank A (Top priority), Rank B (Core), and Rank C.
Sorting criteria can be flexibly changed: Contribution Score, Ticket Count, Rental Quantity, Last Used Date, and Prospect Score.
Customer Analytics Table Preview
優良顧客 安定顧客 見込み顧客 休眠懸念顧客
順位 ABCランク セグメント 顧客名 / 管理番号 属性 貢献度スコア 利用チケット数 総利用個数 最頻利用アイテム 最終利用日
1 ランクA (最重要) 優良顧客 山田 太郎 様 (C-0010) 法人会員 (VIP) 94 点 28 回 64 個 プロジェクター4K 2026/04/18 (1日前)
2 ランクA (最重要) 安定顧客 鈴木 一郎 様 (C-0024) 一般会員 86 点 19 回 38 個 一眼レフカメラ 2026/04/15 (4日前)
3 ランクB (準主力) 見込み(ライト) 佐藤 花子 様 (C-0089) WEB新規 68 点 3 回 3 個 スタジオB室 2026/04/10 (9日前)
4 ランクB (準主力) 休眠懸念 株式会社テック 様 (C-0005) 法人会員 61 点 14 回 30 個 会議室A 2026/02/12 (66日前)
 

2. Prospect & Dormant Customer Follow-up

The two most critical factors in boosting revenue are converting first-time users into repeaters and preventing existing customers from becoming dormant.
With NOCOTE WEB Customer Analytics, simply switch tabs to instantly view high-priority follow-up candidates.

Prospects Nurturing First-Time Users

Lists newly registered or light users. Suggests follow-up steps such as thank-you messages, discount coupons, or satisfaction inquiries to encourage second bookings.

Dormant Risk Early Churn Prevention

Flags customers who used to book frequently but have had no reservations for 30-60+ days. Reach out with new item arrivals or check-ins before they churn completely.

 

3. Overall Summary & Category / Item Breakdown

The "Category & Item Breakdown" tab shows overall business health KPIs (registered customers, active customers, repeat rate, total reservations), segment pie charts, and daily trend line charts.
Clicking on any category or item allows an instant drill-down to the specific customer group utilizing that product.
アクティブ顧客数
42 名
リピート率
68.4 %
総利用チケット数
185 件
総レンタル個数
312 個
 

4. Day of Week × Hour Heatmap

Equipped with a "Day of Week × Hour Heatmap" that instantly visualizes when bookings are concentrated.
Supports data-driven operations such as shifting staff during peak hours or planning off-peak discount campaigns to maximize capacity and revenue.
Booking Density Heatmap 薄い色（閑散） → 濃い青（ピーク）
曜日 9時 10時 11時 12時 13時 14時 15時 16時 17時 18時 計
月 1 3 4 2 3 6 3 2 0 0 24
金 3 5 9 6 7 10 8 5 4 1 58
土 6 12 14 8 11 15 12 7 4 2 91
 

5. Customer Detail Modal & CSV Export

Clicking on a customer row opens a **dedicated customer detail modal**.
Aggregates the last 10 ticket history entries, favorite items, RFM score breakdown, and staff notes, making it an indispensable customer card for inquiries and receptions.
Analysis results can also be **exported to CSV with one click** for seamless integration with Excel, external CRM, or email marketing tools.
 

6. Contract Plans and Available Search Range

The Customer Analytics feature is available across all NOCOTE WEB plans, but the historical search range depends on your plan.
For monthly/annual trend tracking and long-term customer LTV analysis, we recommend upgrading to the Pro Plan or Wide Plan.
Plan Available Search Range Recommended Use
Free / Team Current Day (1 Day) Daily check of customer memos & bookings
Pro Plan Past 30 Days Monthly repeat analysis & dormant follow-ups
Wide Plan Past 3 Years Annual comparison, LTV & VIP customer tracking

This feature is available on NOCOTE WEB

Open NOCOTE WEB (Login) > View Price Details
 

Q & A

Q
Are tickets of customers not registered in customer memos included in the analytics?
A
Yes, they are included. Tickets are automatically aggregated based on the customer name or management number entered during reservation. Linking a customer memo later will automatically enrich the data with attributes, VIP flags, and notes.

Q
Is analytics data updated in real time?
A
Yes. When tickets are created, returned, or customer memos are updated in the NOCOTE app, changes are reflected immediately in NOCOTE WEB search.

Q
Can I analyze by store if I use the multi-shop feature?
A
Yes. You can filter by a specific shop using the "Select Shop" dropdown in the search filter, or analyze aggregated data across all shops.

Q
I get an error saying I cannot specify dates more than 30 days ago.
A
Free/Team plans support 1-day analysis, and the Pro plan supports up to the last 30 days. To analyze historical data over 30 days or multi-year trends, please upgrade to the Wide Plan.

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contact.rizworks@gmail.com